Kronrod, Ann : rechercher sur Z-Library

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1

Accessibility theory and referring expressions in newspaper headlines

Ann Kronrod, Orit Engel

Journal:

Journal of Pragmatics

Année:

2001

Langue:

english

Fichier:

PDF, 1.16 MB

english, 2001

2

Go Green! Should Environmental Messages Be So Assertive?

Kronrod, Ann, Grinstein, Amir, Wathieu, Luc

Journal:

Journal of Marketing

Année:

2012

Langue:

english

Fichier:

PDF, 546 KB

english, 2012

3

Do more, say less: Saying “I love you” in Chinese and American cultures

Caldwell-Harris, Catherine, Kronrod, Ann, Yang, Joyce

Journal:

Intercultural Pragmatics

Année:

2013

Langue:

english

Fichier:

PDF, 357 KB

english, 2013

4

“Wii Will Rock You!” The Use and Effect of Figurative Language in Consumer Reviews of Hedonic and Utilitarian Consumption

Kronrod, Ann, Danziger, Shai

Journal:

Journal of Consumer Research

Année:

2013

Langue:

english

Fichier:

PDF, 456 KB

english, 2013

5

Is the Devil in the Details?

Xie, Guang-Xin, Kronrod, Ann

Journal:

Journal of Advertising

Année:

2012

Langue:

english

Fichier:

PDF, 254 KB

english, 2012

6

Does Sparing the Rod Spoil the Child? How Praising, Scolding, and an Assertive Tone Can Encourage Desired Behaviors

Grinstein, Amir, Kronrod, Ann

Journal:

Journal of Marketing Research

Année:

2016

Langue:

english

Fichier:

PDF, 585 KB

english, 2016

7

Sounds of Green: How Brand Name Sounds Metaphorically Convey Environmental Friendliness

Joshi, Pradnya, Kronrod, Ann

Journal:

Journal of Advertising

Année:

2019

Langue:

english

Fichier:

PDF, 968 KB

english, 2019

8

Weapons of Mass Distraction: Optimal Innovation and Pleasure Ratings

Giora, Rachel, Fein, Ofer, Kronrod, Ann, Elnatan, Idit, Shuval, Noa, Zur, Adi

Journal:

Metaphor and Symbol

Année:

2004

Langue:

english

Fichier:

PDF, 429 KB

english, 2004

9

The Strength of Weak-Tie Consensus Language

Lee, Jeffrey K., Kronrod, Ann

Journal:

Journal of Marketing Research

Année:

2020

Fichier:

PDF, 486 KB

2020

10

Aesthetically (dis)pleasing visuals: A dual pathway to empathy and prosocial behavior

Grinstein, Amir, Hagtvedt, Henrik, Kronrod, Ann

Journal:

International Journal of Research in Marketing

Année:

2018

Langue:

english

Fichier:

PDF, 2.31 MB

english, 2018

11

Enjoy! Hedonic Consumption and Compliance with Assertive Messages

Kronrod, Ann, Grinstein, Amir, Wathieu, Luc

Journal:

Journal of Consumer Research

Année:

2012

Langue:

english

Fichier:

PDF, 381 KB

english, 2012

12

Tastlé-Nestlé, Toogle-Google: The effects of similarity to familiar brand names in brand name innovation

Kronrod, Ann, Lowrey, Tina M.

Journal:

Journal of Business Research

Année:

2015

Langue:

english

Fichier:

PDF, 777 KB

english, 2015

13

Evaluating the effectiveness of a water conservation campaign: Combining experimental and field methods

Katz, David, Grinstein, Amir, Kronrod, Ann, Nisan, Udi

Journal:

Journal of Environmental Management

Année:

2016

Langue:

english

Fichier:

PDF, 578 KB

english, 2016

14

Still Waters Run Deep: Comparing Assertive and Suggestive Language in Water Conservation Campaigns

Katz, David, Kronrod, Ann, Grinstein, Amir, Nisan, Udi

Journal:

Année:

2018

Langue:

english

Fichier:

PDF, 399 KB

english, 2018

15

Taking a Leaf Out of a Review: The Asymmetrical Link Between Linguistic Similarity and Attitude Certainty for Writers and Readers of Product Reviews

Kronrod, Ann, Bart, Yakov

Journal:

SSRN Electronic Journal

Année:

2018

Langue:

english

Fichier:

PDF, 684 KB

english, 2018

16

Ad wearout wearout: How time can reverse the negative effect of frequent advertising repetition on brand preference

Kronrod, Ann, Huber, Joel

Journal:

International Journal of Research in Marketing

Année:

2018

Langue:

english

Fichier:

PDF, 2.42 MB

english, 2018

17

I'm so touched! Self-touch increases attitude extremity via self-focused attention

Kronrod, Ann, Ackerman, Joshua M.

Journal:

Acta Psychologica

Année:

2019

Langue:

english

Fichier:

PDF, 780 KB

english, 2019

18

Enjoy! Assertive Language and Consumer Compliance in (Non)Hedonic Contexts

Kronrod, Ann, Grinstein, Amir, Wathieu, Luc

Journal:

SSRN Electronic Journal

Année:

2009

Langue:

english

Fichier:

PDF, 356 KB

english, 2009

19

Sounds of Green: How Brand Name Sounds Metaphorically Convey Environmental Friendliness

Joshi, Pradnya, Kronrod, Ann

Journal:

Journal of Advertising

Année:

2019

Fichier:

PDF, 968 KB

2019

20

Linguistic Delight Promotes Eating Right: Figurative Language Increases Perceived Enjoyment and Encourages Healthier Food Choices

Kronrod, Ann, Hammar, Mary E., Lee, JongSoo, Thind, Herpreet K., Mangano, Kelsey M.

Journal:

Health Communication

Année:

2020

Fichier:

PDF, 4.07 MB

2020